Rev-a-Shelf's Seamless Transition from 1P to 3P Selling

Rev-A-Shelf was operating a thriving, multi-million dollar 1P partnership with Amazon when they met Spreetail in February 2019. Although successful, the company was experiencing common pains of the 1P relationship including a lack of pricing control, inconsistent buying patterns and OOS issues, and no direct contact to call about any of it. Further, the FBA model would not work for many of Rev-A-Shelf’s products due to their large, bulky size. Spreetail’s business model appealed to Rev-A-Shelf, presenting an opportunity to gain more control on Amazon – while keeping Prime status – and expand to multiple additional ecommerce retail channels.

• Competitive pricing
• Big-and-bulky fulfillment
• Content and listing optimization
• Marketing and advertising

For Rev-A-Shelf, we immediately wanted to ensure consistent in-stock rates by prioritizing their largest SKUs. Then, to improve logistics, we streamlined these fulfillment operations so their most popular items were able to ship quickly and efficiently. Moving beyond Amazon, our channel managers worked to expand their presence across seven additional marketplaces, opening new revenue streams. In conjunction with these efforts, our team optimized product listings and developed Enhanced Brand Content to create high-converting product pages while targeted advertising campaigns drove sales and visibility.

• Spreetail quickly took over many of Rev-A-Shelf's highest volume SKUs on Amazon, keeping products in stock as they transitioned sellers.
• Spreetail placed regular, large purchase orders (PO) from Rev-A-Shelf, with an average value above $270,000.
• Spreetail helped Rev-A-Shelf scale logistics and ship large items in 2 days or less.
• Spreetail launched Rev-A-Shelf on seven new ecommerce channels.
• Spreetail optimized listings and created Enhanced Brand Content on Amazon, Home Depot, and Wayfair.
• Spreetail managed advertising campaigns across Amazon, Wayfair, Target, eBay, Walmart, and Home Depot.