BRAND CONTROL

You can't grow a channel you don't control.

Your price, your customer experience, your Buy Box — set by sellers you never approved. Spreetail partners get a team that manages the channel end-to-end and can act on what it finds, including targeted enforcement where the situation supports it.
Remove Unauthorized Sellers
Enforce MAP compliance
Reclaim the Buy Box
Grow Marketplace Sales
Protect Customer Experience
Stop Product Diversion

Unauthorized sales compromise future growth

Not all sales are good sales. Most brands underestimate what a fragmented channel is costing them – not just in lost margin, but in the growth strategies it takes off the table. You can't advertise efficiently, price consistently, or forecast inventory when you don't know who's selling your products or at what price.

A fragmented channel means:
Revenue lost to unauthorized resellers
Advertised pricing you can't control on your highest-visibility marketplaces
Advertising you can't run effectively
Stockouts and fulfillment delays from inventory you can't see
An inconsistent brand experience that erodes customer trust
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Enforcement takes more than a strategy

Enforcement only works when someone owns the channel it applies to – which is why brand protection isn't something we sell on its own. It's a lever available inside our end-to-end ecommerce partnership, for the brands and situations where it's the right one.

If enforcement is all you need, we'll point you in the right direction. If you're looking for a partner to run and grow your marketplace business, that's the conversation to have – and we'll tell you straight whether channel enforcement belongs in the plan.

How it works

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Strategy alignment

We start by understanding what your ideal marketplace presence looks like and what it will take to get there.

Analyze unauthorized vs. authorized revenue

Investigate and map your current seller landscape

Define the KPIs we'll report progress against

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Legal foundation

We connect you with specialized IP counsel with deep marketplace experience to establish the legal basis for enforcement.

Prepare and implement authorized reseller policies

Put the legal foundation in place to enable action against unauthorized sellers

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Enforcement

Once the foundation is established, we act – as the partner already managing your channel.

Identify and address sellers operating outside your brand controls

Pursue targeted enforcement against disruptive unauthorized activity

Growth through protection

Strengthening brand protection isn't just about preventing loss – it's what unlocks growth. When you command your own advertising, pricing, inventory, and Buy Box, you can set your brand on a long-term growth trajectory. Better control generates more organic traffic, which lifts Best Seller Rank, which improves advertising performance, and so on.

Channel integrity compounds. Brands that establish it capture lasting market share on every major marketplace — and it's the reason our partnerships perform the way they do.

Get your custom quote

Share basic product and order data. We’ll build a simple, SKU-level financial model based on your inventory and channels.

Ship your inventory

Send inventory directly to our fulfillment centers – full pallets, containers, or parcel. We handle inbound receiving and storage.

System Integration

Choose your preferred integration path.

Amazon SPP Integration

Spreetail APIs

Go live & start shipping

Once connected, orders automatically flow into Spreetail.

Take Back Control of Your Marketplace Presence

Protect your brand from unauthorized sellers. Build your brand value & customer experience.

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Remove Unauthorized Sellers

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MAP Compliance

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Own Channel Strategy

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Grow Marketplace Sales

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Protect Customer Experience

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Stop Product Diversion

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Remove Unauthorized Sellers

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Enforce MAP compliance

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Reclaim the Buy Box

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Grow Marketplace Sales

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Protect Customer Experience

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Stop Product Diversion

Unauthorized Sales Compromise Future Growth

Not all sales are good sales. Many brands are unaware of the long-term damage lack of brand control is doing to their channel strategy, brand value, customer experience.

Poor brand control means:

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    Losing sales to unauthorized resellers

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    Disrupted advertised pricing on highly visible marketplaces

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    Inability to effectively advertise on Amazon

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    Poor inventory management with out-of-stock items & delays in order fulfillment

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    Inconsistent brand experience which damages customer trust

Fixing brand control issues can cost your company six figures. For qualifying brands, Spreetail will cover the costs to improve yours.

How It Works:

Strategy Alignment

What does your ideal marketplace presence look like? We meet to discuss your dream scenario and what it will take to get there.

  • Analyze unauthorized vs. authorized revenue

  • Investigate & analyze current sellers

  • Identify key KPIs for progress reporting

Legal Foundation

We connect you with a 3rd party law firm with deep experience in eControl to establish a legal foundation to support your individual go to market strategy.

  • Prepare and implement authorized reseller policies

  • Implement the legal foundation necessary to enable enforcement against unauthorized sellers

Enforcement

After your brand’s legal foundation is established, you will be empowered to take action to enforce your brand’s control strategy.

  • Identify and address customers operating outside of your channel controls

  • Engaging in targeted legal enforcement against disruptive unauthorized sellers

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Growth Through Protection

Strengthening brand control isn't just about preventing loss – it fuels growth. Gain command over advertising, brand value, inventory, and the Buy Box to set your brand on a long-term growth trajectory. Improved advertising generates more organic traffic, which boosts Best Seller Rank, enhancing ad performance, and so on.

In gaining control, you can propel lasting growth and seize a greater market share for your brand on all major ecommerce platforms.

Talk to Our Buyers