How Hape Boosted Target to Half Their Total Channel Distribution
In a span of five years, Buy Box Experts helped TRX grow their topline from $900,000 to $30 million and increase net profit by almost 2,200% on Amazon. As a result, Amazon is TRX’s most profitable channel. Currently, their high-quality suspension training equipment dominates the fitness category.
- Spreetail's Gross Merchandising Volume (GMV) from Hape increased by 180% from 2019 to 2020.
- Grew 2020 inline product assortment by 66 SKUs, including 11 exclusives. Inline assortment growth allowed Spreetail to maintain a consistent distribution among Toys & Games subcategories.
- Hape was the #1 seller on Target over the 2020 Cyber 5 period and held a homepage deal promotional placement on the channel.
- Achieved a 93% fill rate in 2020, which supported channel growth.
- Since 2017, Spreetail has launched Hape on ten new channels, including Target, Wayfair, Home Depot, Macy’s, Overstock, Kohl’s, and more.
Hape and Spreetail have been partners since 2017. Before partnering with Spreetail, Hape sold products on Amazon, eBay, and Walmart. There was an opportunity to expand the brand’s marketplace distribution and increase sales on non-Amazon marketplaces.
- Marketplace expansion
- SKU launch strategies
- Listing optimization
- Out of stock inventory management
By strategically increasing buys across multiple marketplaces and introducing import strategies, Spreetail focused on improving supply chain efficiency and expanding distribution. Leveraging data-driven demand forecasting, our team provided projections to optimize inventory planning, ensure fulfillment efficiency, and improve fill rates. This, in combination with conducting content audits, allowed for a comprehensive approach to increase marketplace sales, improve inventory efficiency, and strengthen Hape's brand presence.
- Spreetail and Hape established weekly calls to build trust and understand their total ecommerce strategy.
- Spreetail started by purchasing the brand’s in-line domestic products and increasing buys to achieve better distribution over multiple marketplaces. In 2019, Spreetail began import business with Hape.
- Several SKUs showed significant growth on Target after launching the channel in 2019. Based on that data, Spreetail focused on building up business on Target through marketing support and product exclusives.
- Spreetail shared 30-day demand forecasts to prepare for order volume and optimize fill rates.
- Spreetail enhanced Hape’s channel presence by running content audits, updating listing attributes, uploading video content, implementing review syndication (Walmart), and applying other channel-specific tactics to improve item listing health.
- Spreetail continued to launch the brand on new channels, including Wayfair, Macy’s, and Home Depot.
Spreetail launched Hape on Target in 2019. Hape’s products aligned well with Target’s typical shopper – a mother between 35 and 44 years old. Spreetail capitalized on the opportunity to grow the channel. In 2020, sales on Target accounted for 49% of Gross Merchandising Value (GMV) while other marketplaces also experienced growth (Amazon up 72% from 2019 to 2020).
“Spreetail has been a very reliable partner, helping the Hape brand reach customers across multiple online channels. Success comes not just from having great products but also having great distributors such as Spreetail working with us along the way.”
- Jing Zhao, Online Business Manager; Hape International
