From Amazon 1P to Expanding Over 12 New Marketplaces

How DeWitt transitioned to a 3P partnership, enabled Prime badging across their assortment, and achieved an 88% Buy Box rate.

Marketplace Expansion
Price Stability
Content Optimization

Spreetail helped DeWitt turn ecommerce into a major revenue driver by creating A+ content, optimizing listings, and lowering fulfillment costs. By managing 12+ marketplaces, Spreetail more than doubled sales while maintaining healthy pricing through a single authorized seller.

The Results
Single Seller Strategy
Achieved100% single authorized seller coverage across the entire assortment.
2.3x P.O. Growth
More than doubled purchase order volume through the Spreetail partnership.
12 Marketplaces Launched
Expanded presence across 12 new online marketplaces.
BSR Improvement
Improved Best Seller Rank across 900 active listings.
About the Client

DeWitt was founded in the 1970s by Larry DeWitt, who pioneered landscaping fabric as a breathable alternative to plastic mulch. His innovation allowed air, water, and nutrients to reach the soil while blocking weeds—launching a lasting line of landscaping and plant products.

The Challenge

DeWitt’s ecommerce efforts consisted of a small team with big goals and no one able to take full ownership. They needed aid in creating content, managing listings, and operating logistics so that they could reach their full selling potential. Major pain-points included:

No Content Team
Lacked a dedicated team for ecommerce content creation and optimization.
Poor Listing Quality
Inconsistent and underperforming product listings across the assortment.
No Channel Strategy
Had no expert Amazon management or marketplace expansion plan.
Price Erosion
Faced retail undercutting from multiple unauthorized resellers.
Prime Badge logo
Our Strategy

We proposed a full-service takeover:

  • Enabled Prime badging on all of Dewitt's listings through Spreetail Seller Fulfilled Prime.
  • Designed and launched A+ Premium content on top performing listings and built an Amazon storefront.
  • Optimize all listings with keyword rich titles, descriptions, and bullets.
  • Launched new marketing and advertising across assortment using our full-funnel, multi-channel approach.
  • Maintained brand control and consistent retails through ecommerce exclusivity.
The Bigger Impact

Since partnering with Spreetail, DeWitt has unlocked ecommerce while maintaining control through a trusted partner. With end-to-end ecommerce support, DeWitt established a multi-marketplace growth through a single partnership and minimal overhead.

"Spreetail has been a fantastic partner. We rely on their expertise for product listing, marketing efforts, and pretty much all aspects of ecommerce. We can let them freelance on many details involved with ecommerce sales and have created a very strong relationship. We have full trust in Spreetail.”

- Brad Yount, Chief Marketing Officer

How DeWitt Expanded Reach & Capabilities with One Partner

Content Optimization
Marketplace Expansion
1P & D2C Profitability
Brand Overview

DeWitt was founded in the 1970s by Larry DeWitt, who pioneered landscaping fabric. As a landscape contractor and garden center owner, he saw that plastic mulch suffocated soil and hindered plant health. Larry created a product that stopped weeds while allowing air, water, and nutrients to pass through, leading to healthier landscapes. This innovation began DeWitt's line of landscaping and plant products.

Results Snapshot

Over five years, DeWitt's ecommerce presence transformed from an afterthought to a significant revenue driver. By building A+ content, optimizing listings, and improving fulfillment costs, Spreetail more than doubled the inventory sold on ecommerce channels. The partnership allowed DeWitt to completely offload marketplace management across 12+ channels while maintaining healthy retail prices through a single authorized seller.

  • 100% single authorized seller approach across assortment
  • 2.3x Increase in P.O. volume with Spreetail
  • 12 New marketplaces launched
  • Improved BSR to a current average rank of 26,849 across 900 AINS
  • 88% Buy Box win rate
Ready for Growth?
Work With Us
Opportunity

The DeWitt and Spreetail partnership began in 2018 when DeWitt identified the need to improve cost management, especially regarding Amazon 1P and Prime eligibility.

Traditionally a brick-and-mortar focused business, DeWitt faced significant challenges when transitioning to ecommerce. They struggled to maintain a dedicated ecommerce team capable of creating content, optimizing listings, and managing their Amazon 1P relationship effectively.

DeWitt Pain Points:
  • No ecommerce dedicated content team
  • Poor listing quality across assortment
  • Lack of expert channel management on Amazon and no channel expansion strategy
  • Retail and price erosion from multiple resellers
Our Proposal

DeWitt's ecommerce team was small and inexperienced in taking the longtime success of the brand and translating it over to the digital shopping world. They needed expert help creating content, managing listings effectively, and improving operational logistics to reach their full selling potential. Spreetail proposed a full service takeover.

Once results were proven and trust was built, DeWitt granted Spreetail ecommerce exclusivity for their entire assortment, which allowed us to run our full-service playbook and quickly accelerate results.

Spreetail Solutions
  • Established a retail relationship that replaced Dewitt's 1P Amazon business.
  • Enabled Prime badging on all of Dewitt's listings through Spreetail Seller Fulfilled Prime.
  • Designed and launched A+ Premium content on top performing listings and built an Amazon storefront.
  • Optimize all listings with keyword rich titles, descriptions, and bullets.
  • Launched new marketing and advertising across assortment using our full-funnel, multi-channel approach.
  • Maintained brand control and consistent retails through ecommerce exclusivity.

"Spreetail has been a fantastic partner. We rely on their expertise for product listing, marketing efforts, and pretty much all aspects of ecommerce. We can let them freelance on many details involved with ecommerce sales and have created a very strong relationship. We have full trust in Spreetail.”

- Brad Yount, Chief Marketing Officer