How DeWitt Expanded Reach & Capabilities with One Partner
DeWitt was founded in the 1970s by Larry DeWitt, who pioneered landscaping fabric. As a landscape contractor and garden center owner, he saw that plastic mulch suffocated soil and hindered plant health. Larry created a product that stopped weeds while allowing air, water, and nutrients to pass through, leading to healthier landscapes. This innovation began DeWitt's line of landscaping and plant products.
Over the past five years, DeWitt has grown its ecommerce presence from an afterthought on Amazon to a major driving force for revenue. By building A+ content, optimizing listings, and improving fulfillment costs, Spreetail was able to more than double the inventory sold on ecommerce channels.
Partnering with Spreetail enabled the DeWitt team to completely offload marketplace management across 12+ channels while maintaining healthy retail prices through a single authorized seller.
- 100% Single authorized seller approach across assortment
- 2.3x Increase in P.O. volume with Spreetail
- 12 New marketplaces launched
The DeWitt and Spreetail partnership began in 2018 when DeWitt identified the need to improve cost management, especially regarding Amazon 1P and Prime eligibility.
Traditionally a brick-and-mortar focused business, DeWitt faced significant challenges when transitioning to ecommerce. They struggled to maintain a dedicated ecommerce team capable of creating content, optimizing listings, and managing their Amazon 1P relationship effectively.
- No ecommerce dedicated content team
- Poor listing quality across assortment
- Lack of expert channel management on Amazon and no channel expansion strategy
- Retail and price erosion from multiple resellers
DeWitt's ecommerce team was small and inexperienced in taking the longtime success of the brand and translating it over to the digital shopping world. They needed expert help creating content, managing listings effectively, and improving operational logistics to reach their full selling potential. Spreetail proposed a full service takeover.
Once results were proven and trust was built, DeWitt granted Spreetail ecommerce exclusivity for their entire assortment, which allowed us to run our full-service playbook and quickly accelerate results.
- Established a retail relationship that replaced Dewitt's 1P Amazon business
- Enabled Prime badging on all of Dewitt's listings through Spreetail Seller Fulfilled Prime
- Designed and launched A+ Premium content on top performing listings and built an Amazon storefront
- Optimize all listings with keyword rich titles, descriptions, and bullets
- Launched new marketing and advertising across assortment using our full-funnel, multi-channel approach
- Maintained brand control and consistent retails through ecommerce exlusivity
"Spreetail has been a fantastic partner. We rely on their expertise for product listing, marketing efforts, and pretty much all aspects of ecommerce. We can let them freelance on many details involved with ecommerce sales and have created a very strong relationship. We have full trust in Spreetail.”
- Brad Yount, Chief Marketing Officer
