Winning More Market Share with a Single Seller Solution
Since 1964 Ariete has offered practical and innovative solutions to everyday problems. From cooking to coffee, from ironing to cleaning, its suite of products with eye-catching designs adds colour and functionality to your home.
- 9:1 ROAS from in-market ad campaigns.
- Item previously ranked #200K-300K in the Home & Kitchen category, and #10-30 in the Pizza Maker category.
- Since the partnership, Spreetail elevated their pizza maker to rank <#20K in the Home & Kitchen Category. Ariete have held the #1 or #2 rank in the Pizza Makers category since for 6+ months building momentum, which significantly increased sales and built brand awareness.
Ariete faced challenges in finding a suitable ecommerce partner in the UK to enhance their brand growth and expand their market presence. Their current partnership with multiple sellers resulted in fluctuating retail prices, delayed order shipments, subpar seller feedback scores, and inadequate optimization of product listings through SEO and compelling content. Consequently, Ariete's customers had a negative experience, and their competitors outperformed them in the UK market, despite Ariete offering superior products.
- Marketplace expansion
- Content and listing optimization
- Brand control (multiple sellers)
- Marketing and advertising
To expand Ariete’s presence in the UK market, Spreetail first focused on ensuring Prime and 1-day delivery capabilities. Our advertising experts worked to further strengthen their market position by leveraging highly targeted advertising campaigns, effectively increasing both sales and brand visibility. With the help of optimized product listings and SEO-rich A+ content, we worked to expand product variations and introduce new items to the market.
- Spreetail grew Ariete in the UK Market by importing and stocking products in order to fulfill orders with Prime/ 1-day speed. These advantages positioned Ariete above their competitors.
- Spreetail utilized advertising capabilities to improve sales and market share within the Home & Kitchen category.
- Spreetail enhanced Ariete’s listings, producing SEO rich A+ content, variations and brought new products to market in order to drive greater conversion.
